Dec 14, 2012
There’s been a lot of talk about 2013 being the year of mobile. In fact, Google expects searches from mobile devices will finally overtake searches from PCs next year. Online marketers who have not yet ventured into the mobile landscape have their work cut out for them. Some of the major points I’ve heard marketers need to keep top of mind as they plan for 2013 include:
- Photos are everything! High-definition displays are of upmost importance to consumers in the smartphone and tablet market. It’s a major factor they take into account when making purchase decisions. It then follows that when they are searching and browsing on their devices, they want to utilize those display features. These consumers want their searches to bring up high-quality photos they can pinch, expand and mentally absorb to their hearts’ desire. Making sure their searches pull up the photos they want to see is crucial.
- Focus on local. The proliferation of mobile devices has completely transformed local marketing and advertising. Consumers have become reliant on the ability to type in the name of a product or service they’re looking for and have location-based results appear within seconds. As more and more people do away with PCs and depend more on their mobile devices, this expectation will only increase.
- Know your consumer. This point seems fairly obvious, but with how quickly consumers are evolving—it’s important to note. The proliferation of mobile device usage coupled with consumers demanding personalization in so many ways means marketers need to deliver.